Customer Acquisition Cost in Financial Formulas

Customer Acquisition Cost refers to the average cost a business incurs to acquire a new customer. And is denoted by CAC.

Formulas to find Customer Acquisition Cost in Financial

fxCustomer Acquisition CostGo

fx Cost of Sales and Marketing Go

fx Number of New Customers Acquired Go

What is the Customer Acquisition Cost?

Customer Acquisition Cost refers to the average cost a business incurs to acquire a new customer.

Can the Customer Acquisition Cost be negative?

{YesorNo}, the Customer Acquisition Cost, measured in {OutputVariableMeasurementName} {CanorCannot} be negative.

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